The nation's largest dry mill ethanol producer changed its name from Broin to Poet in late 2008. The change was made by the company in order to strengthen its communications, unify its several companies under one brand and better reflect its current position. A large piece of this rebranding effort was the redesign of Broin's website. Breukelman Kubista Group (BKG) engaged Killswitch as a partner for our extensive experience in both branding and web design. Our goal with the designs was to reflect the unique and energetic nature of their organization and to communicate the positive change the company was undergoing.