In conjunction with Killswitch's design of the 2010 quarterly course catalog covers for The University of California at San Diego's Extension program, we executed four sets of corresponding flash banners for the UCSD Extension website that reflected both the appropriate season and a series of correlating themes: "Assuring a Globally Competitive Talent Pool," "Improving the Quality of Life," "Fostering Community-Building Conversations" and "Accelerating Economic Vitality." The catalogs we designed illustrate four themes, one for each quarter. In our exploration of a fresh, unique approach that UCSD Extension had not done in the past, Killswitch decided to illustrate each theme with an abstract watercolor painting. For the web, we took these watercolors and animated them in a way that blends well with the watercolor theme, yet also reinforces the theme for each quarter. The end result is a set of artistic and colorful creations that evoke a fun, musical vibe, yet reinforce the ideas of community, competition, conversation and growth.


