As a follow up to the highly successful Puma Social campaign that Pitchfork launched last fall, Pitchfork teamed up with Puma again to relaunch an evolution of the previous campaign, this time with help from Killswitch. We worked with Pitchfork to create arcade-style banners for two different games present throughout the popular neon Puma Social ad campaigns. Pressing a large "press play" button on the Pitchfork home page inverts all colors on the web page (so white background becomes black, black text becomes white), and animated neon figures play a game of ping pong or pool. Watch the Ping Pong Game + // Watch the Pool Game +