Johnny Knoxville and his merry band of jackasses are back, moving from the big screen to the computer screen at jackassworld.com. Jackass viewers flocked to the site as the new, feature-length film "Jackass 2.5" was premiered exclusively online as an innovative business strategy (and probably on a dare from Steve-O). The site boasts a full archive of video clips from the hit TV shows Jackass and Wildboyz as well as clips from the first two Jackass movies. Additional features include a huge photo gallery, editorial reviews, contests, mobile applications, games, merchandise, a Jackass online community, and ripe, new content from the Jackass crew. The site was built from the ground up using Ruby on Rails and was designed with the unique goal of connecting and coordinating an assortment of Web services and 3rd party applications. The Rails foundation collaborates with a Wordpress blog, a Google search appliance, MTV's video and photo distribution service, a Flux-powered community and Akamai caching to deliver the media-rich end product in a highly scaleable and flexible environment. Jackass fanatics unite! And, as always, please leave the man-thongs and staple-gun recreation to the "trained professionals."